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Searchers perform long-tail queries in the following situations: Long-tail keywords string together three or more words to create a more specific keyword phrase. But they are a factor, and I’ll share data around that later. It’s important to note that Google uses many signals to determine if a page is relevant for a query, not just keywords. And that can improve the chances that a search engine will find a webpage relevant for a particular query. One reason keyword optimization is important is that using keywords properly helps communicate to the search engines what a webpage is about. When you align your content creation and optimization with the words, topics, products and services your target audience is looking for, you have a better chance of showing up in the search results. Website owners or marketers select keywords and use them to guide content creation and optimize their webpages as part of their SEO strategy. SEO keywords: are single words or short phrases that represent the search queries that people use in a search engine. So here I’ll explain this foundational concept as we explore: Can you do SEO without knowing about keywords? Probably not successfully.